Don’t trust what is ON the product but what is IN the product.
How? By using AWARE™ tracer & blockchain technology.

Why do we want to make an impact on the use of water?

Water is a worldwide issue from the melting Arctic to dried outlands and the consequences are found all over the world. By 2025 50% of world’s population will experience so called ‘water stress’; Having to deal with a lack of sufficient and ready to use water. Water is a very tangible subject.


“According to WWF, it takes more than 20.000 liters (5,283 gallons) of water to produce just one kilogram
(2.2 pounds) of cotton, which roughly equals one T-shirt and a pair of jeans.”

How can we make a positive impact on saving water?

By using recycled polyesters and cotton. When using these recycled materials we save thousands of litres of water. But how can we be sure that we are really using recycled materials and validate our water saving claims? With AWARE™ we guarantee the genuine used recycled fabric materials and the water impact reduction claim. AWARE™ is a physical component that verifies sustainable content in a final product by tracer technology and validates claims by blockchain technology.


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